Used: (585)586-2225
Honda: (585)586-2820
Mazda: (585)381-1841
VW: (585)586-2225

About Us


Our History

The Ide Family of Dealerships is a locally owned and operated family business serving the Rochester, NY area. Our Honda and Mazda Dealerships are located in Penfield and our Volkswagen store is right up the street in East Rochester. 
It all started in 1970, when Dick Ide opened his first dealership, Dick Ide Pontiac, in Fairport, NY. In 1973 he added the Honda franchise. A few years later, in 1977, he moved both dealerships to Panorama Trail in Penfield. 
In 1984, Dick's oldest son, Mitch Ide, opened Mitch Ide's Ideal Chevy-Olds-Geo in Geneseo, NY. Along with his wife, Anne, they ran the dealership until selling it in 2000.
In 2007, Mitch purchased the Honda dealership from his father. 
In August of 2012, we purchased the Volkswagen and Mazda dealerships.  We moved Mazda down to our former Pontiac building, and expanded the VW building.
When we say family owned and operated, we mean it. Mitch is the owner, Anne is the CFO, their son, Rich is VP and head of marketing, and Rich's wife, Stephanie, helps with marketing and charitble events.
We know that buying a car is a big decision, and we want to make it as easy as possible for you. The Ide Family of Dealerships are run with a simple business philosophy, "Be Fair and Honest."  Our goal is to make the car buying process easy and fun for you, the way it should be. 

We don’t stop there though, after the sale we strive to make servicing and maintaing your vehicle a breeze.  Our award winning service departments, and our Collision Center are always there for you.  Plus, our Rewards Program, Free Oil-Change Program, and Free Loaner Cars are just some of the many benefits of purchasing your vehicle from the Ide Family of Dealerships!


Why Buy from Us?

When you’re shopping for your next vehicle there is a lot to take into consideration.  The dealer you decide to purchase from is one of those decisions.  At the Ide Family of Dealerships, we strive to go above and beyond to make your car buying and owning easy and fun.

Benefits of buying from the Ide Family of Dealerships include:

Free Loaner Vehicles with appointment
Large selection of New and Used Vehicles
Comfortable service waiting areas with Wi-Fi
Children’s Play Area
Free Fresh Gourmet Coffee

In addition to all of these benefits, we are very involved with the local community. So, your support helps us to continue our support.  Click here to learn about our community involvement.

Feel free to stop by and visit us to see for yourself what we have to offer. We aren’t going to pressure you into doing something you don’t want to do.  All we ask is for a chance to show you what we have to offer, and the opportunity to earn your business.